Monday, 25 May 2009

Wednesday, 6 May 2009

FINAL EPISODE (final)

Here is it, the culmination of this blog and project. It took 3 attempts at cutting it with a round of feedback from a pro editor, Sian and then Josh from Acme. Thanks all for putting in your thoughts and ideas.


Our final cut ^

Tuesday, 5 May 2009

Final episode (sort of)

We thought we had finished the episode so saved everything and went for a quick pint to celebrate. However after receiving feedback we were asked to make some small changes to the episode. Bit of a kick up the harris but it has to be done and the feedback was spot on.
We were advised too make the ending more drawn out and sadder, drilling the point home for the children (we agreed). Also, it needed branding with E.On, without this it would never exist commercially (it may seem obvious, but there was a bit of a debate!). Finally, it needed clearer fades in-between days to clarify that they were to divide the days.


(this is what we thought was the final cut)

The Save Pingu Iceberg Lolly.


Here we have our lolly, it turned out really great, we shared some with our friends. We went for a lemony taste, so we could make it white and cloudy like an iceberg. Joe enjoyed his so much, he went all essex and screamed "This is the f***ing b****cks mate!".
If a man with the mind of a 5 year old enjoyed it, surely a real one would!

Case Study: LEMON AGE



Having had the Pingu ice lolly idea we went to our local corner shop to get some lolly sticks, and what did we find? Only a very good commercial example of a lolly acting as a promotional tool, in this case for the film: Ice Age. Brilliant.
And here is the data, in video form, Joe 'Researching' the product.
When you are advertising to children you have to live in there world, they dont look at/care about billboards. Lollys act as a great medium to advertising, with great connotations of happiness and enjoyment. If its good enough for Ice Age...