Case Study: LEMON AGE

Having had the Pingu ice lolly idea we went to our local corner shop to get some lolly sticks, and what did we find? Only a very good commercial example of a lolly acting as a promotional tool, in this case for the film: Ice Age. Brilliant.
And here is the data, in video form, Joe 'Researching' the product.
When you are advertising to children you have to live in there world, they dont look at/care about billboards. Lollys act as a great medium to advertising, with great connotations of happiness and enjoyment. If its good enough for Ice Age...