They are undoubtedly changing how there are perceived (by 'going green'), using it as a selling tool, no different from an advertising campaign, its great PR.
Check out:
British Gas goes green to win new customers (Telegraph)
British Gas launches green energy unit (Guardian)
This perception is great for sales, but does it provide anything 'good' for the future. British Gas clearly understand the value of being green, or (more to the point) being seen to be being green. But in 5 years, 10 years, 50 years will this have helped the company or the world, hopefully both.
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