E.ON are a HUGE german electricity provider. You may know them as the official sponsor of the FA cup, or you may remember them from this advert.
On there website E.ON goes into detail about there green intentions. It seems they are really into green products and green advice, however they aren't exactly shouting this from the rooftops, maybe they should be?
There content seems to be serious and technical, focusing on environmental tactics, witch is great. They do this with great success with there 'interactive house' web page.
You can explore round the house, room-by-room, learning about the different ways you can save energy, reducing your bill AND helping the environment. Win-Win for the customer.
Interestingly though, whats in it for E.ON? what do they gain from telling there customers to reduce there bills, from the stockholders point of view, not a lot really. Or is there...
What if its short term pain, long term gain. If they sacrificed large bills now for long term loyalty and volume of customers in the future, in business its always better to have a lot of customers paying you a little, then a few paying you a lot.
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