In my time in India working for an Ad agency we got to spend a lot of time with the boss, we discovered he considered it his RESPONSIBILITY to give something back. There are no rules and regs saying you have to out there, but he felt India was part of him and a need to try and fix some of the massive problems it had. Running an ad agency is borderline 'ethical' at the best of times, but he felt you could of set the shallow perpetuation of consumerism he was partially responsible for with something truly good. Its been proven that smart advertising can really do good, look at the tap project. I find this was of thinking interesting and appealing, that you can sooth your heart and soul by trying to help people with the tools you have, i.e. 'creativity'. On a personal level i sometimes worry i will kind of wake up when i'm 35 and think "what am i doing selling bank accounts or pot noodles".
In advertising, how can we be more socially responsible. There should be more tap projects out there. If you were to pool the thinking power of all the advertising agencies in the UK for one week, how much 'good' could be done?
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