In there words:
Contributing positively to our communities and environment is so important to Starbucks that it’s one of the six guiding principles of our mission statement. We work together on a daily basis with partners (employees), suppliers, farmers and others to help create a more sustainable approach to high-quality coffee production, to help build stronger local communities, to minimize our environmental footprint, to create a great workplace, to promote diversity and to be responsive to our customers’ health and wellness needs.
They even have an environmental mission statement:
The 'Workers independent news' says: Starbucks is considered a leader in socially responsible business practices: an early adopter of health care for domestic partners, pioneered benefits for part-timers, has a very multi-racial workforce including up to top officials, emphasizes training, often promotes from within.
Its VERY difficult to say weather or not Starbucks does these things because its good for business or because they feel like they 'should' or whatever. But then, is that important? As long are they are doing it should we criticize their agenda? I think thats an interesting argument. My gut says don't look a gift horse in the mouth, but my brain dosnt like the patronizing way they wallow in there 'goodness'.
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