The thing is, (most) companies are out to make as much profit as possible for its shareholders, that dosnt make them evil. The world as we know it was built on capitalism and nothing is going to stop that. BUT, CSR must be mutually beneficial to the company and society for it to have a future, so what positives do companies experience from CSR?
improved financial performance
reduced risk exposure
identification of new products and new markets
enhanced brand image
increased sales and customer loyalty
improved recruitment and retention performance
creation of new business networks
increased staff motivation and enhanced skill set
improved trust
enhanced corporate reputations
improved government relations
reduced regulatory intervention
reduced costs through environmental best practice leading to more sustainable profitability
No comments:
Post a Comment