Wikipedia says: "Corporate social responsibility is a concept whereby organizations consider the interests of society by taking responsibility for the impact of their activities on customers, suppliers, employees, shareholders, communities and other stakeholders, as well as the environment. This obligation is seen to extend beyond the statutory obligation to comply with legislation and sees organizations voluntarily taking further steps to improve the quality of life for employees and their families as well as for the local community and society at large."
Basically, its companies supposedly giving back to both the individuals around them and society at large. A lot of businesses are thought to be these large evil organizations that shrewdly take advantage of 'us little people' to make a buck, weather or not this is the case for giving something back or not it seems companies like to be seen to 'do good', they take the time to make these things as public as possible. Probably to offset some of the 'harm' they are thought to have done, and make you feel a bit better the next time you buy a coffee or whatever, if you know they have planted a tree.
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